Romford
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Romford has thrived in recent years due to its strategic position at the heart of the Thames Gateway and its positive response to the competition offered by Lakeside and Bluewater.
Havering Council and the Romford Town Centre Partnership have delivered massive change and investment in the last ten years to see Romford town centre rise to become the largest shopping centre in the sub-region.
Not only has Romford substantially improved its traditional retail and leisure offer but it is increasingly becoming a place where people want to live due to its convenient location. The 'headline' statistics bear this out - click here to find out more.
Urban Strategy for Romford
Over the last 5-10 years, the London Borough of Havering and the Romford Town Centre Partnership have delivered massive change and investment in Romford town centre.
The Romford Urban Strategy seeks to build on Romford's existing strengths, reinforce its historic identity and capitalise on its strategic location in the London Thames Gateway. It aims to create a diverse town centre with a range of activities that cater for all age groups, and for workers, shoppers, visitors and residents in the future.
The strategy sets out four broad themes over the next 10-15 years, which incorporate a number of project areas: (Click on the links below to find out more about these projects).
Connecting Romford
Easy access to and from Romford town centre is extremely important if Romford is to continue to thrive as a place to live and work. In particular, Romford's ability to realise its potential depends upon capturing spend from the growth areas in the Thames Gateway and, in particular, London Riverside. Ease of access is an important criteria for attracting future employers and is also a key 'driver' for residential development.
Liveable Romford
New residential developments within the town centre are increasingly popular, attracting new residents that seek to integrate their working, social and home lives and live in locations with easy access to numerous facilities and public transport. The Romford Urban Strategy seeks to encourage new high quality residential development, a mixed use waterfront and provide for a greener living experience.
Commercial Romford
Romford is the largest retail centre in the Thames Gateway London area and one of London's ten metropolitan centres. The strategy encourages regeneration projects and development proposals in key areas that will expand the quality and variety of shopping, services and entertainment and ensure Romford thrives commercially.
Cultural Destination Romford
The Urban Strategy focuses on how best to preserve or enhance the town centre's heritage and how to sustain and enhance Romford Market and the Market Place. Linked to this, it seeks to diversify the town centre's economy and to meet the needs of those groups, such as young people and families, for which the centre currently offers only limited options, particularly in the evening.
Romford Area Action Plan
The Romford Area Action Plan is one of the Development Plan Documents which will make up Havering's Local Development Framework (LDF).
The Vision of the Area Action Plan is to promote and enhance Romford's position as east London's premier town centre, to make the town centre a vibrant place where an increasing number of people want to live and work, and to ensure that high quality design-led development contributes positively to Romford's attractiveness as a commercial, cultural and residential town.
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