Veggie Run strikes again

Published: Tuesday, 18 September 2018

Veggie run kicks off healthy eating plan with West Ham United Foundation

Veggie Run, the first Council-created gaming app in England, aimed at educating children about dodging unhealthy foods has created a first of its kind partnership with the West Ham United Foundation.

The project will deliver the healthy Hammers programme to 2400 children, at over half of Havering Councils primary and junior schools throughout the 2018/19 academic year.

To kick off this partnership, 30 lucky primary and junior schools were selected at random by Andrew Blake-Herbert, the Chief Executive of Havering Council and Ross Williams from the West Ham United Foundation.

Councillor Robert Benham, Cabinet Member for Children’s Services, Learning and Education, said:

“The partnership between Veggie Run and the West Ham United Foundation is a first of its kind for a council in England. Through Veggie Run we aim to educate children about healthy living through digital game play, and directly reward them and schools with sporty prizes.

“Veggie Run links with our school catered meals offer, as we are passionate about providing children with a healthy school meal in Havering. As the study conducted by The School Food Plan identified, only one percent of packed lunches met the government’s criteria on nutritional lunches.”

Ross Williams, Senior Schools Development Officer, West Ham United Foundation, said:

“This partnership will enable the West Ham United Foundation coaches to deliver health and nutrition based activities to over half of the London Borough of Havering’s primary and junior schools by the end of the 2018/19 academic year.

“Delivering a programme to such a wide audience who are supported at home via the Veggie Run app, helps  children to engage with Healthy Living.”

To officially launch this exciting partnership, the West Ham United Football Club will host 10 lucky primary or junior school pupils at their stadium on 7 November.

For children to win a place at the stadium, they only need to eat a school catered lunch from 21 September – 19 October to be included in a prize draw. Winners will also receive a free West Ham home football kit printed with a Veggie Run character, shin pads, a full stadium tour, and fixture dependent, the opportunity to meet a first team player.

Other competitions on offer during the academic year include prizes from West Ham United Football Club, Stubbers Outdoor Adventurer Centre, Everyone Active, Change4Life and sQuid. The top 10 pupils on the Veggie Run leader board by 19 October will each win a £25 WHU Foundation extra curriculum programme voucher.

Find out more about Veggie Run and Havering Catering Services