Havering Council has launched a new suicide prevention campaign aimed at breaking the silence around suicide and encouraging people to seek available support.
It follows last years’ suicide prevention consultation in Havering, where residents highlighted the urgent need to reduce stigma surrounding suicide.
The campaign seeks to shift public attitudes from fear and misunderstanding to a culture of openness and empathy and was produced with the support of the Havering Lived Experience Advisory Group – people who have personal experience of suicide.
In Havering, one resident dies by suicide every three weeks - a rate higher than the London average (2020 to 2022 data). Local work on suicide prevention is seeking to address this.
In March 2025, the Havering All-Age Suicide Prevention Strategy was launched and sets out a five-year plan to save lives by:
- identifying people at increased risk of suicide and the reasons why
- reducing stigma and increasing knowledge of how to prevent suicide
- strengthening support at both individual and population levels, including people at risk of suicide and the bereaved
Councillor Gillian Ford, Cabinet Member for Adults and Wellbeing, said:
“We must break the fear of stigma. Reaching out for support is a sign of strength, not weakness.
“Asking someone if they have suicidal thoughts won’t put the idea into their head, but it could be the first, crucial step towards them getting help.
“There are numerous agencies who can support anyone who is feeling suicidal, including help to address challenges that may be contributing to their current situation, such as finances, bereavement, use of substances and more. With the right support we want them to know that their situation can get better.”
Sandeep Saib, Havering Lived Experience Advisory Group member, reflects:
“It felt like I was drowning in silence. But slowly, words came and so did relief. Talking about suicidal thoughts can feel terrifying, but it’s also a powerful step toward healing.”
Along with partners, the Council will also be marking World Suicide Prevention Day on 10 September, with a full day conference at CEME, Rainham.
Support is available for those affected by suicide or having suicidal thoughts